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How to Successfully Implement Customer Journey Analytics – Part 1

Pointillist

What are the quantitative business goals that will influence the journey analytics project e.g., churn, retention, acquisition, cross-sell, upsell, purchase, rate of renewal etc.? Success Metrics for the Team. Success Metrics for the Project. You will need to establish metrics for measuring the success of employee training.

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How to Successfully Implement Customer Journey Analytics

Pointillist

What are the quantitative business goals that will influence the journey analytics project e.g., churn, retention, acquisition, cross-sell, upsell, purchase, rate of renewal etc.? You will need to establish metrics for measuring the success of employee training. Pick a mix of financial, customer and operational metrics.