article thumbnail

Maximizing Revenue through Account Mining: What Your Playbook Should Include

SmartKarrot

By identifying hidden opportunities and aligning offerings with the client’s needs, companies can tap into a goldmine of revenue potential. Maximizing revenue is tightly bound to efficient account mining. Customer journey varies often depending upon customer readiness, market conditions and much more.

article thumbnail

Customer Personas - The What, The Why, and the How

CX Journey

You can’t please everyone, so prioritize and focus on the top buyers who provide the highest revenue potential. It needs to happen before journey mapping activities begin, as maps are created from persona documents. There are more ways to gain customer insights, which I will share in upcoming articles.