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CEO’s Guide to Growth through Customer Experience Alignment

Answer Dash

A useful analysis among the executive team is to apply lenses of metrics and business value levers to your customer journey map,” suggests Magers. All living systems have dynamic, interdependent components that evolve together to greater maturity levels. “A Lynn authored 6 benchmarking studies and 3 CXM handbooks (Amazon).

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Top 51 Customer Service Leaders – Best Customer Experience Influencers

Netomi

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.

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B2B Customer Experience Governance

ClearAction

Reference, loyalty and experiential marketing managers have programs underway to collect case studies and references, drive repeat purchases, and engage customers in advocating your brand. They may have customer stories useful for customer journey maps. perceptions and experiences) and how they can help close that gap.