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The 5 Biggest Mistakes in SMB Online Service

Help Scout

Back in the old days, customer service meant talking face to face with people who came into your storefront. Real-life interactions were the original support conversations, and doing customer service this way is something people have done forever. By contrast, online service is quite new. Lack of responsiveness.

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A Year of Experiments

Help Scout

The problem with following best practices, however — as Jay Acunzo writes in his excellent new book, Break the Wheel — is that “Just because something is the most common approach doesn’t mean it’s the best approach for us.” We also wanted potential customers to know we were developing a chat product. Some tools just work.