What is Customer Experience Worth to Your Company?
Brad Cleveland Blog
OCTOBER 14, 2013
How does providing a great customer experience impact a company’s results? According to a study by Watermark Consulting, customer experience leaders generated a return three times higher on average than the S&P 500 index. Laggards trailed the index significantly. The study covers a six-year period, from 2007 through 2012.
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