How to Build the Most Effective Personalization Strategy for Your eCommerce
Joe Rawlinson
MARCH 20, 2022
Ecommerce personalization is the process of tailoring a customer’s online shopping experience to their individual preferences. This can be done by collecting data about the customer’s browsing history, purchase history, contact information, and then using that data to create a profile for the customer. Once the profile is created, the ecommerce platform can use it to personalize the customer’s experience by displaying different content, recommendations, and prices depending on
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