ClearAction

DECEMBER 31, 2017

What is Customer Experience Strategy? Lynn Hunsaker. Is “customer experience strategy” like the Wheel of Fortune spinner? The diversity of what it is in practice among companies today kind of feels that way. Ask 10 companies what their customer experience strategy is and you’ll likely get 10 very different combinations of alphabet soup*: CJM, CRM, VoC, UX, FCR, NPS, AI, self-service, digital marketing, word-of-mouth, customer success, retention programs, loyalty programs, and so forth.

Customer Experience 79

Customer Experience Journey mapping CRM Customer centricity 79

Genroe

DECEMBER 31, 2017

As noted in the title, this HubSpot CRM review is by an actual user – it’s not one of those robo comparisons that are becoming so common. We’ve been using the HubSpot Marketing and CRM system for about 4 months and the more we use it, and the more we uncovered little features here and there, […]. The post HubSpot CRM Review (By an Actual User) appeared first on Genroe.

CRM 77

CRM Marketing 77

ClearAction

DECEMBER 31, 2017

What is Customer Experience Value Creation? Lynn Hunsaker. Customer experience value is seldom quantified from the customer’s viewpoint. We explore it through customer journey mapping, customer advisory boards, surveys, user experience testing, and so forth. Even so, we still may not be sizing it up from their perspective. Customer experience value creation occurs when you empower customers to achieve their goals with greater satisfaction in a win-win approach.

Customer Experience 73

Customer Experience Journey mapping Airlines Construction 73

ClearAction

DECEMBER 31, 2017

What is Customer Experience Improvement? Lynn Hunsaker. What more could you wish for than 288% higher lifetime value of your key accounts? That’s really the goal of customer experience management, whereas recommendations, high survey scores, repeat purchases, and so forth are all means to this end. It’s all about longer, more profitable relationships between your company and your customers.

Customer Experience 54

Customer Experience Morale Accountability Surveys 54

Advertisement

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.