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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Customer churn is the opposite of retention. Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers. It involves analyzing customer data such as customer feedback surveys, customer reviews, customer support inquiries, and more.

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Customer Experience Strategy: An A to Z Glossary

Lumoa

Churn Customer churn happens when a customer/subscriber stops doing business with a company. Customer churn is the opposite of retention. Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers. So why should you care?

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A to Z Guide to Customer Experience Definitions and Terms

Lumoa

Churn Customer churn happens when a customer/subscriber stops doing business with a company. Customer churn is the opposite of retention. Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers. So why should you care?

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The 10 Biggest Myths of Customer Experience (CX) – Busted!

SmartKarrot

Some ways to measure CX include performance metrics, response rates, renewals, and NPS. Though data is extremely important, there are many aspects of customer experience that go beyond it. Bottom Line: Accelerate Customer Experience for Customer Success. There are some caveats though. Myth 2: Data is supreme.