CES & NPS: other ways of measuring customer feedback
Babelforce
MARCH 26, 2020
Imagine you surveyed 100 customers. But if you surveyed the 100 customers and only 20% were detractors, your NPS score would jump up to 30 – representing a 20% greater chance your customers will recommend you to a friend. When to use CES in customer feedback. Like this: (no. 50% – 40% = 10).
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