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Like Just About All of Their Customers… I LOVE Wegmans!!!

Beyond Philosophy

For anyone who appreciates a truly customer-centric organization, one that is invested in its stellar reputation for ongoing trust and value creation, customer experience optimization and building employee ambassadorship, Wegmans is the company to emulate. Michael Lowenstein, Ph.D.,

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The Meteoric Rise Of Content As A Driver of Buyer Behavior, Especially Rich Video: What Does It Mean For Marketers?

Beyond Philosophy

Print magazines, still actively used, have remained about the same in terms of percentage of marketers including them in their content program. For example, YouTube is actively used as a source for consumer content. Why and how? Cisco anticipates that video will represent 70% of consumer Internet traffic by 2017, up from 57% now.

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Customer Experience Engineering Demystified: An In-Depth Look

CSM Magazine

This involves prioritizing customer needs and preferences. By focusing on providing value to customers, companies can foster long-term relationships, improve customer satisfaction, and drive business growth. Hotels, for example, have improved their check-in and check-out processes using technology and personalization.

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5 Ways to Improve Your Voice of the Customer Programme

CSM Magazine

For example, speech analytics can indicate repeated phrases used in customer conversations to identify new or common failures within particular customer journeys. Meanwhile, sentiment analysis is able to predict customer emotions after a contact. That way, customers are more likely follow their lead.