article thumbnail

Seven technologies to improve customer service in SMBs

Vonage

CRM with Computer Telephony Integration (CTI). A CRM system with computer telephony integration is essential for SMBs operating in the digital age. John also suggests integrating a customer survey into the CRM system, so that it’s launched immediately after the transaction has closed. Wireless and mobile. Gamification.

article thumbnail

Essentials for Telemarketing Call Centers

Noble Systems

CRM or customer database integration to help manage customer data. CRM or customer database integration to help manage customer data. Call scripts and unified workflows to lead agents/rep through a call, with the ability to push customer information from the CRM to the agent screen.