McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!
Beyond Philosophy
JUNE 1, 2015
Similarly, Caesars Entertainment has rich databases on its high-rolling program members. One retailer has combined its loyalty program with a 5% point of sale discount, building volume from its highest value customers. Michael Lowenstein, Ph.D., CMC, is Thought Leadership Principal for Beyond Philosophy.
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