CX Journey
JULY 7, 2015
One of the arguments against journey mapping I often hear is that it's an exercise in futility: You map. You map because you need to understand the customer experience; you know that you cannot transform something you don't understand. Probably the most important thing to do next is to socialize the maps.
CX Accelerator
JULY 1, 2019
3 Steps to Inclusive CX Step One: Map the customer journey Hubspot offers customer journey map templates, instructions, and insight for CX professionals interested in customer journey mapping. Below are the first three steps! Kimberly McCaffery Problem solver? Not exactly.
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CX Journey
OCTOBER 20, 2015
There's a lot of talk about how much effort a customer is required to put forth in order to complete some task with an organization, whether it's to buy a product, to get an issue resolved, or to do something else. There's even a away to measure this effort, using the customer effort score (CES).
Comm100
DECEMBER 1, 2017
Tip: Pay attention to customer demographics, culture, and feedback when crafting your customer engagement strategy. Customer Journey Mapping Is Gaining Importance. One third of companies, or 33%, have prioritized improving customer journey mapping in 2018. Reducing cost per interaction (3.77/5).
Comm100
FEBRUARY 16, 2018
Customer advocates and thought leaders agree: providing a friction-less experience for customers is moving from novelty to mandatory. That is why reducing customer effort was voted the number one priority for contact centers in 2018. A Friction-less Experience Will Be Mandatory.
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