Chatbots Chief Customer Officer Customer effort Sales 
Mindtouch
AUGUST 21, 2019
Customers, on the other hand, might seek information within their product (in-product contextual help content ), using Google, or through a company’s website and chatbot interface. Customer Effort Score (CES) , which measures how easy it was for customers to find what they were looking for, or to resolve an issue.
Pointillist
JUNE 6, 2018
I’ve got clients where the Chief Customer Officer reports directly to the CEO and where CX teams report to Marketing. I have seen CX teams stem from Sales because the Head of Sales realizes that retention is just as important as—if not more than—acquisition. Annette: It’s a mixed bag.
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