Remove Chatbots Remove Chief Customer Officer Remove Customer effort Remove Metrics
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Breaking Down Customer Experience Challenges: A Conversation with Annette Franz, CCXP

Pointillist

I’ve got clients where the Chief Customer Officer reports directly to the CEO and where CX teams report to Marketing. But there are general metrics of success around the work that they’re doing. Swati: What kind of CX metrics do organizations employ to measure success? Annette: It’s a mixed bag.

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What is Knowledge Management?

Mindtouch

This could be within their customer relationship management (CRM) suite , an internal-only knowledge base, or some combination thereof. Customers, on the other hand, might seek information within their product (in-product contextual help content ), using Google, or through a company’s website and chatbot interface.