Emotions Drive Spending, But Do You Know Which Ones Drive the Most?
Beyond Philosophy
MAY 8, 2019
That said, the human emotion of feeling “cared for” is universal. We did some work with a construction equipment manufacturer. They were dealing with construction people. You wouldn’t think that feeling cared for is a crucial emotion for this lot, but it was. Well, that requires resources. If not, you won’t.
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