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Yes, Your Customer Feedback Still Matters: Here’s Why You Need to Continue to Listen

aircall

The higher the score, the more your customers will act as your brand ambassadors to their circles of influence—generating a positive sales cycle. . As a business metric, NPS shows you the percentage of enthusiastic customers you have who are likely to generate word-of-mouth marketing.

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6 Key Factors to Improve Customer Retention

aircall

A reasonably low customer retention rate characterizes the retail industry, thanks to high competition, low barriers to entry, and low barriers to exit. That means that companies within this space must work extra hard to provide an excellent customer experience if they want to hold on to their market share.

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Evangelist in Chief: Q&A with Guy Kawasaki

C Space

Kawasaki is the pioneer of evangelism marketing, of bringing brand and customer benefit together. I’m not gonna do market research. God forbid if you’re in a market research group and there are other people sitting next to you. That was the market research. Are customers connecting with your brand?