Brand ambassadors, Consulting and Customer advocacy

10 Principles of a Successful Customer Strategy

CSM Magazine

OCTOBER 26, 2016

A customer strategy goes further: It is the articulation of the distinctive value and experience your company will deliver to a chosen set of customers over three to five years, along with the offerings, channels, operating model, and capabilities you will need. Ten principles at the heart of an effective customer strategy.

Brand ambassadors

Brand ambassadors Customer advocacy Consulting Consulting

6 Key Factors to Improve Customer Retention

aircall

JUNE 30, 2021

Many customers also prefer reaching out to companies via social media channels. In fact, answering a complaint posted online can increase customer advocacy by as much as 25%. On the other hand, failing to address a complaint on social media can decrease customer advocacy by as much as 50%.

Customer retention

Customer retention Customer advocacy Wait times Brand ambassadors

Customer Contact Central

10 Principles of a Successful Customer Strategy

6 Key Factors to Improve Customer Retention

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