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Act Now To Turn Customer Pain Points into Pleasurable Profits

Beyond Philosophy

consumers switched providers because of a poor experience, and 80% of these switches could have been avoided through better complaint resolution. I recently wrote about my ISP, Bright House (part of the Time Warner communications companies, or rather Charter ) because of insufficient problem resolution.

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What Customer-Centric Companies Must Do To Become Customer-Obsessed

Beyond Philosophy

Customer Focus. Recognizing the information needs of their customers, they invest in altruistic content creation (over advertising); and they communicate proactively and in as personalized a manner as possible. Customer obsession, what I refer to as ‘inside-out’ customer-centricity, has been a frequent subject of my blogs and articles.