Choose the Right Customer Experience Data to Make a Difference
Clarabridge
MARCH 21, 2017
Big data can be overwhelming. It’s just…well, big. And while customer experience management (CEM) activities should be data-driven, it is hard to figure out which data to use. Every industry, and every company, will have different types of data to look at. Tie ROI and value at each step along the way.
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