Guest Blog: Why Does My Customer Service Team Need a Single Customer View?
ShepHyken
APRIL 28, 2017
John Rampton, entrepreneur and investor, defines single customer view as: ❝…an accessible and consistent set of information about how a customer has interacted with your company, including what they have bought, their personal data, opinions, and feedback.❞. Challenges to achieving SCV. 83% used the phone.
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