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Hear Tony Medrano’s Benchmark CallTalk Podcast Recording

RapportBoost

Tony: Customer preferences, cost, technology, and agent training are driving a lot of recent chat innovation. In a 2018 Customer Care report, McKinsey highlighted these four drivers and came to the conclusion that human agents will be more important than ever to contact centers. What trends are you seeing in the market, Tony?

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CRM, Social Media, Marketing and More — Everything You Need to Know About Customer Engagement Software

Comm100

Today, companies understand the power of customer engagement. According to Gallup , there are three types of customers: Fully Engaged — Customers who are loyal to a product, and who serve as true brand ambassadors. It also gives companies the opportunity to upsell products, and convert leads.

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