Understanding How CX Drives Good and Bad Profits
Natalie Petouhof
AUGUST 15, 2022
The book cited an example from marketing researcher Fred Reichheld on how a bank was charging customers $120 to reorder checks. The bank did this because customers only had one place to go and were trapped. These are: Customer journey mapping. But profitability could be short-lived if it’s driving a negative experience.
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