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The Spotlight Is On the Back Office—Finally!

Verint

Managers and executives responsible for the back-office, the non-customer facing area of an organization that processes the goods and service requests of its customers, have been overlooked for a long time.

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Seven Ways to Deliver Leading Digital Customer Service

CCNG

That lack of visibility makes it difficult to understand the entire customer journey. And, when combined with poor cross-channel integration, it all leads to inconsistent customer experiences. Customers must re-authenticate themselves when switching channels; they have to repeat information at each new interaction.