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A 5-Step Introduction to Journey Analytics

Clarabridge

Journey analytics allows you to take advantage of quantitative and qualitative insights gathered from across the business and infuse them into a journey-based view for more credible, data-driven decision-making. To map them, it leverages millions of data points across customers, channels, and touchpoints ” – McKinsey.

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Customer Experience in Financial Services: A Comprehensive Guide

Balto

At the same time, they may decide that a call is no longer necessary, so it’s a win-win situation here: Your customer found a solution to their problem faster, and your agents have one less customer to deal with, boosting their productivity. This approach has worked in the past, but today, it’s far from being sufficient.