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A 5-Step Introduction to Journey Analytics

Clarabridge

Journey analytics combines big data technology, advanced analytics, and functional expertise to help companies perfect their customer journeys. To map them, it leverages millions of data points across customers, channels, and touchpoints ” – McKinsey. 4- Take action.

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Customer Experience in Financial Services: A Comprehensive Guide

Balto

At the same time, they may decide that a call is no longer necessary, so it’s a win-win situation here: Your customer found a solution to their problem faster, and your agents have one less customer to deal with, boosting their productivity.