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A 5-Step Introduction to Journey Analytics

Clarabridge

Journey analytics combines big data technology, advanced analytics, and functional expertise to help companies perfect their customer journeys. To map them, it leverages millions of data points across customers, channels, and touchpoints ” – McKinsey. 1- Gather the data. 4- Take action.

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Customer Experience in Financial Services: A Comprehensive Guide

Balto

According to recent research by NTT Data, up to 80% of financial institutions believe that AI can give them a competitive advantage now and in the future. Customers no longer need to call you whenever they face a small issue or technical difficulty. It’s also vital to ask for customer consent before proceeding with data collection.