Beyond Philosophy

FEBRUARY 5, 2015

Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. Some, through culture, discipline, and purpose have succeeded in creating consistent, positive experiences which are appealing to customers and which customers consider worthy of passing along through informal conversation and recommendation.

Customer Experience 391

Customer Experience Customer centricity B2C Airlines 391

TechSee

MAY 21, 2019

This customer’s emotions will eventually determine their brand loyalty and likelihood of churning. That’s why monitoring customer emotions is becoming an increasingly important way to improve customer experience. What is emotion analytics? The devotion to emotion.

Analytics 137

Analytics Customer Experience Customer emotions B2C 137

PeopleMetrics

MAY 12, 2022

Leaving their experience to chance is never wise— there are always steps you can take to simplify the customer's experience, anticipate their needs, or simply go above and beyond. What is customer experience, and how does it relate to mapping? List all touchpoints and customer actions.

Journey mapping 62

Journey mapping B2C Feedback B2B 62

Pointillist

APRIL 17, 2019

Marketers prefer tools that are purpose-built for their use cases rather than the scalable solutions preferred by IT that can suit multiple enterprise needs, and CDPs meet this preference. Over the past 30 years, BI tools have become the standard for enterprise decision making. What are Business Intelligence Tools? “A

Analytics 51

Analytics Journey mapping Multichannel Government 51