Remove B2C Remove Chief Customer Officer Remove CRM Remove Customer effort
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Improving Customer Experience Is The Only Way Forward – Sonia Bhatia Salmin, Customer Experience Specialist

Customer Guru

To prepare myself in advance, I would go through their profile saved on our CRM to understand them better. After meeting these guests, I would also update their profiles in the same CRM, so that they could have a great experience across all the Taj Hotels. You have actively said that customer centricity must be the DNA of the company.

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We Asked 30 CX Influencers if They Would Recommend the Net Promoter System

Lumoa

As a rule, I would always suggest collecting NPS as one of a number of metrics (including CSAT and Customer Effort) unless there is a compelling reason why you should not. I would NEVER rely on NPS as the only measurement of customer perception." Peter Lavers Customer Experience and CRM Expert. linkedin Why?