PeopleMetrics

FEBRUARY 25, 2022

Customer feedback from CX surveys, post-transaction reviews and recommendations, market research, web analytics, industry benchmarking data, and more are all common VoC channels for collecting data. For example, B2B and B2C voice of customer programs have several critical differences to understand as you start collecting data.

Customer Experience 71

Customer Experience Journey mapping Feedback Metrics 71

ShepHyken

JANUARY 20, 2020

Customer Effort Score or Customer Satisfaction? CustomerThink) Customer Effort Score is a popular metric used to measure customer service satisfaction using one single question. The principle behind this is that companies create loyal customers by reducing customer effort.

Customer Service 298

Customer Service B2C Entertainment Customer effort 298

Lumoa

APRIL 24, 2018

The Net Promoter System® (or NPS) has been a popular customer experience metric since its creation in 2003. As a rule, I would always suggest collecting NPS as one of a number of metrics (including CSAT and Customer Effort) unless there is a compelling reason why you should not. There is no perfect metric.

Consulting 135

Consulting Consulting Metrics Feedback 135