Voice of the Customer (VoC): Customer feedback for a future-proof business
delighted
JUNE 21, 2019
Whether you’re a B2B or B2C company, relevance and longevity in your industry depend on how well your products answer the needs of your customers. According to the Future of Customer Experience Survey by PWC , companies are falling short: “Only 38% of U.S. say the same.”. What is the objective and intent of the VOC program?
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