5 Essential Steps to Find Upsell and Cross-Sell Opportunities With Journey Analytics
Pointillist
MARCH 22, 2018
90% of customer value for B2B businesses is obtained after the initial sale.’ – Marketo. There are many such examples of B2C and B2B companies that are using upsell and cross-sell opportunities to generate profits. A common example in retail banking is when your bank offers you a credit card after you open a new savings account.
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