Automotive Customer centricity Journey mapping Sales 
Horizon CX
DECEMBER 1, 2023
Drawing parallels with the timeless narrative of “Death of a Salesman,” we uncover the dynamics of selling not just a product but a mindset, while also examining the emotional mindset of leaders who often prioritize revenues and profits over customer-centric approaches.
CX Journey
DECEMBER 8, 2015
Throughout the years, Annette has championed the importance of customer journey mapping and executing across key touch points to delight customers. Leaders at Mercedes-Benz USA made a compelling case for why customer experience needed to be improved. Today I'm pleased to share a guest post by Joseph Michelli.
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