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5 Essential Steps to Find Upsell and Cross-Sell Opportunities With Journey Analytics

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90% of customer value for B2B businesses is obtained after the initial sale.’ – Marketo. There are many such examples of B2C and B2B companies that are using upsell and cross-sell opportunities to generate profits. 5 steps to find better upsell and cross-sell opportunities using journey analytics. By Swati Sahai. ‘90%