The Petrova Experience

JUNE 10, 2021

Although we have published more than 130 articles on customer experience , we still have not dedicated an article to journey mapping. Journey mapping is the most widely recognized customer experience design and management concept. It is also the most poorly executed customer experience tool.

Journey mapping 52

Journey mapping Airlines Healthcare Banking 52

The Petrova Experience

OCTOBER 12, 2021

Customer experience design as a discipline is relatively new. Service design vs customer experience design adds another layer of confusion. Many industries do not even have the notion of customer experience. After all, they both address the end-to-end customer experience. And confused.

Customer Experience 59

Customer Experience Journey mapping Airlines Government 59

Branch Mesenger

AUGUST 29, 2018

At the same time, customer experience (CX) is evolving rapidly. Customers prefer caring, empathetic and engaged employees. Jim founded his company to help brands increase customer engagement. He has led customer engagement initiatives at Best Buy, Gallup, and UnitedHealth Group. Southwest Airlines.

Journey mapping 63

Journey mapping Employee engagement Feedback Airlines 63