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What Customer-Centric Companies Must Do To Become Customer-Obsessed

Beyond Philosophy

In building relationships with customers, and value for them, my long-time observation is that most organizations tend to progress through several stages of performance as they are becoming truly customer-centric: a) customer awareness, b) customer sensitivity, c) customer focus, and d) customer obsession.

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4 Customer Support Myths to Avoid

Return Customer

You would be surprised to know how many customer service executives don’t follow these practices. It can be as small as promising the time required to work on the customer complaint or about accepting a bug in the process. Always Keep the Customer in the Loop. Maintain Customer Data and Run Analytics.