The 4 Powerful Emotions of Consumer Marketing
Joe Rawlinson
JANUARY 27, 2016
With a saturation of marketing and advertising, companies rely more on consumer emotions to sell a product. If you took the early Betty Crocker commercials of the 1950s and compared them to advertising in 2015, the differences would be night and day. But these four emotions and strategies are key ways to engage new customers in 2016.
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