Accountability B2C Brand ambassadors Consulting 
Integrity Solutions
MAY 23, 2023
Whether you’re selling B2B or B2C, focused prospecting is about creating the connections necessary to drive your sales. Salespeople have to buy into the brand they represent because buyers will pick up on if they don’t. How the salesperson “shows up in the room” matters.
aircall
JUNE 30, 2021
Companies geared toward providing professional services have a much longer sales cycle than B2C companies. 76% of customers claim that they trust content published by “normal” people more than content pushed by actual brands. Especially in accounts-based service departments, a client can come to rely on a particular contact person.
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