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Redefining Contact Center Productivity for the Modern Associate

The Northridge Group

Contact centers are in a state of flux, with many contact center associates (and workers in general) hesitant to return to the office full-time and forgo the flexibility that comes with a work-from-home (WFH) or hybrid environment. But is this really producing more productivity?

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Proper Contact Center Training Benefits Employee Experience

The Northridge Group

In a time when companies need more skilled associates than ever, and they need them fast, such investments and improvements are essential to contact center and associate success. Download Part II of Northridge's State of Customer Experience 2023 Research Report for more CX insights!

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The Crucial Connection Between CX Tech & Training

The Northridge Group

Customer Experience (CX) technology is evolving rapidly, leaving many businesses struggling to keep pace. Download Part II of Northridge's State of Customer Experience 2023 Research Report for more CX insights! The Northridge Group needs the contact information you provide to us to contact you about our products and services.

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The Crucial Connection Between CX Tech & Training

The Northridge Group

Customer Experience (CX) technology is evolving rapidly, leaving many businesses struggling to keep pace. Download Part II of Northridge's State of Customer Experience 2023 Research Report for more CX insights! The Northridge Group needs the contact information you provide to us to contact you about our products and services.

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New 2023 State of CX Survey Uncovers Work From Home Misalignment

The Northridge Group’s State of CX 2023 Part II research report reveals that nearly 50% of consumers surveyed had knowingly spoken to a customer service associate working from home—and almost 75% of those respondents felt the associate's location did not impact the service or experience.

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Reaching Out to Improve the B2B CX

The Northridge Group

A poor experience in a B2C contact center may lead to the loss of one customer (and possibly their friends, family, and acquaintances), while a poor experience in a B2B contact center could lead to the loss of a multitude of sales. Losing a B2B customer is a lot riskier than losing a B2C customer.

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The ChatGPT Revolution

The Northridge Group

The most recent version of ChatGPT, which is based on GPT-4 and was released in March 2023, is OpenAI’s latest and most advanced chatbot. Download Part 1 of Northridge's State of Customer Experience 2023 Research Report for more CX insights! which was limited to text-based input. Does it supplement or supplant other chat tools?