Make or Break: The Customer Experience Imperative for Midsize Businesses
Avaya
DECEMBER 1, 2016
According to the Wall Street Journal, 2016 Thanksgiving and Black Friday sales have already accounted for more than $3 Billion in “desktop spending”—aka, e-commerce. While many of these purchases are simply one click and a check off of gift lists, the customer probably made several decisions well before the submit-order button was activated.
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