Beyond Philosophy

MARCH 7, 2016

Heinz used a different kind of humor to promote its ketchup products during the 2016 Super Bowl. Those same positive emotions are the building blocks for an improved customer experience. Using humor as a branding and customer experience strategy can be tricky. To begin with, you must actually be funny.

Advertising 278

Advertising Consulting Consulting Customer emotions 278

CX Journey

MAY 31, 2016

Image courtesy of GawdZilla Are you customers emotional about your brand? Emotion is the big buzzword in customer experience right now; it's all the rage. Here's what some customer experience folks are saying about it. Temkin Group proclaimed 2016 The Year of Emotion. your products?

Customer emotions 38

Customer emotions Customer Experience Metrics Accountability 38

ClearAction

NOVEMBER 26, 2017

Business-to-Business Customer Experience Strategy Lynn Hunsaker. Before you get carried away with patterning your business-to-business customer experience strategy on the latest shiny objects, here’s a way to help you invest wisely. No one is exempt from playing a critical role in customer experience excellence.

Customer Experience 54

Customer Experience B2B Journey mapping Customer emotions 54