Remove 2015 Remove Big data Remove Personalization Remove Strategic Value
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New Guidelines on Consumer Engagement and Data Privacy

Natalie Petouhof

And while that is appreciated, there are hundreds of vendors who are counting on consumer / customer data to provide personalization. If consumers choose somehow to undo or at least stop the sharing of their data going forward, how will all these vendors be able to deliver on the premise and promises they are making brands today?

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Client Interview Series: Ding Yi at Ant Financial

COPC

Being an internet-based company, we instinctively started to think about how we could use new technologies and big data to overcome the obstacles we were finding in our service delivery. Compared to 2015, our investment in human resources had reduced by half, but customer satisfaction was up at around 80%.