2011 Benchmark industry standards Surveys 
COPC
MAY 19, 2023
Most CSAT surveys also include additional questions such as “ Was your issue resolved? in 2011 and became instrumental in driving customer experience improvements for clients across Australia, New Zealand, Indonesia, Singapore, Malaysia, Thailand, the Philippines, India, Sri Lanka, Hong Kong, USA, China and Korea.
Horizon CX
DECEMBER 27, 2019
His research was then fully published in 2006 in a milestone book titled The Ultimate Question and revised and expanded even further in his follow-up publication in 2011 titled The Ultimate Question 2.0. It is regarded as an industry-standard CX metric that will likely continue into 2020 and beyond. Summary of Key Learnings.
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