Remove 2008 Remove Customer effort Remove Feedback Remove Surveys
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Stop asking your customers about effort and start listening for it instead

Tethr

In 2008 when we first reported on our findings, we recommended companies use a new metric—the Customer Effort Score—to gauge the level of effort in their customer experience. The original CES was a survey question that asked customers how much effort they had to put forth to get their issue resolved.

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17 Must-Read Books for Support Managers

Nicereply

The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service By Jeff Toister Published: 2017 Length: 190 pages If your company or team culture sucks, your customers will be negatively impacted. No amount of coaching, training, or quarterly feedback surveys will prevent it.

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7 Trends That Will Shape The Future Of Customer Focused Marketing

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Research has shown that a 5% rise in customer retention can boost a brand’s income by 75% and such retention is the outcome of quality customer experience. This is even further proved by another survey by Forrester which revealed that the revenue growth of customer experience leaders is 5.1 times that of laggards.