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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

According to their 2014 US Insurance Shopping study, 28% of the Customers who switched auto insurance providers did so because of “poor experience.”. Your existing customers are far easier to upsell. That’s a much bigger chance that you are going to get to yes if you have a loyal customer base to ask for the order.

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Connecting Satisfaction With Behavior: Does The Service-Profit Chain (or The Employee Engagement-Profit Chain) Still Work?

Beyond Philosophy

Namely, the connection between satisfaction and behavior, whether by customers or employees, has been challenged and largely refuted in study upon study. Customer Loyalty on the other hand has two definitions. higher customer satisfaction, which leads to…. increased sales (repeat business and referrals), which leads to….

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Comparing and Purchasing Call Monitoring Software: 20 Experts Reveal the Biggest Mistakes Companies Make (and How to Avoid Them)

Callminer

Jonathon is a sought-after public speaker and regularly speaks about customer success, customer-centric user experiences and cloud technologies throughout North America. The second mistake call centers make when buying call monitoring software is falling victim to heavy pressure tactics from sales staff. Stacy Caprio.

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What’s Next for Strategy?

C Space

If you look at the direct-to-consumer revolution, Nike started theirs in 1990 with Nike Town in Oregon – a small shop where they had built direct relationships with customers – and by 2006 they had started Nike+. That’s not where your customers live – that’s where you live. Looking for more Outside In thinking?

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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Customers are also more likely to share their personal information with the brand (>> Tweet this <<) and to buy it more often. The final power metric is that this trust results in customers defending the brand. A brand which has the trust of its customers will be more often forgiven for the occasional mishap.