C3Centricity

JULY 2, 2016

It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. However, for me, a brand is created in both the minds and hearts of its customers. And this is where image and personality play vital roles.

Personalization 63

Personalization Marketing Advertising Metrics 63

PeopleMetrics

SEPTEMBER 17, 2015

It comes from psychologist Jonathan Haidt’s 2006 book, The Happiness Hypothesis , and it compares your emotional, automatic mental processes to an elephant—lumbering, inflexible, and massive. Motivating Customer Experience Improvement. Rather, it’s meant to illustrate the duality of every person. And your rational mind?

Customer Experience 120

Customer Experience Customer centricity Construction Feedback 120

C Space

FEBRUARY 12, 2020

If you look at the direct-to-consumer revolution, Nike started theirs in 1990 with Nike Town in Oregon – a small shop where they had built direct relationships with customers – and by 2006 they had started Nike+. That’s not where your customers live – that’s where you live. There are no answers in the building.

Customer centricity 52

Customer centricity Banking Marketing Metrics 52