2006 Analytics Customer retention Management 
Beyond Philosophy
JULY 12, 2016
Earl Sasser, and Leonard Schlesinger in 1994 in Harvard Business Review, and in a 1997 book by the last three authors, can essentially be explained as follows: It is a theory of business management which links employee satisfaction to customer loyalty and profitability. Customer Loyalty on the other hand has two definitions.
CSM Magazine
MARCH 13, 2020
A win-back bot, used in combination with other chatbots such as a quote bot, and loyalty bot, can help to retain customers who are nearing the end of their contract and are at risk of switching to a competitor and can even help to entice back customers who’ve already left. About the Author.
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ClearAction
OCTOBER 16, 2019
3 Or do we really believe that “the purpose of business is to create and keep a customer ” as management guru Peter Drucker taught? Wall Street-centric management) justifies all kinds of shortcuts that ironically have high costs. Sweetened deals to lure away competitors’ customers can alienate existing customers.
CSM Magazine
NOVEMBER 6, 2016
Most business leaders acknowledge the potential for customer service to drive long-term revenue through improving customer retention and repeat business. Customer loyalty opinion leader, Fred Reicheld, proved the significance of this in customer retention terms some years ago and it still holds strong today.
Beyond Philosophy
NOVEMBER 9, 2023
Statistic #1: Gallup Analytics says companies that apply the principles of behavioral economics can outperform their competition by 85% in sales growth and more than 25% in gross margins. I have long been an advocate of focusing on customer retention over acquisition. It cripples their customer-driven growth. Click here.
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