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Remaining Competitive in Retail: How to Optimize Customer Experience

CSM Magazine

For retail business, the customer journey extends far beyond the initial sales engagement. As customers are taking more control of their own service requests through customer portals, retailers can use the opportunity to engage in sales opportunities. About the Author.

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5 Challenges to Proactive Customer Success

Amity

In 2004, Salesforce came up with the Customer for Life program, and set the foundation for all of the reasons we are so focused on Customer Success today. They put the program in place to retain their customers, prevent revenue churn, and maximize their upselling revenue capabilities. The rest is history.

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