Remove 2003 Remove Benchmark Remove Customer centricity Remove Customer retention
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Key Learning from 15 Years of Net Promoter Stats

Beyond Philosophy

It has become a standard metric used to determine if your Customer Service and Experience improvements are effective. Harvard Business Review called it “ The One Number You Need to Grow ” way back in 2003. In their 15th annual Net Promoter Benchmark Study, he gave a great presentation of some really interesting stats on NPS.

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Top 51 Customer Service Leaders – Best Customer Experience Influencers

Netomi

LinkedIn: Augie Ray – Vice President Analyst – Customer Experience for CX and Marketing Leaders – Gartner. Our favorite content from Augie : The COVID-19 Dilemma: Remaining Customer-Centric When Customers Expect Incompatible Pandemic Rules. 20 Ways to Empathize With Stressed Out Customers.

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The NPS (Net Promoter Score) Does Not Work Any More: Here Is Why!

SmartKarrot

It tracks the willingness of customers to recommend the product or service to their friends, relatives, or peers. It is one where customers evaluate their association with the brand on a scale of 1 to 10. The NPS was developed in 2003 by Fred Reichheld of Bain & Company as a customer loyalty metric.

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