3 Ways Customers’ Minds Plays Tricks on Them
Beyond Philosophy
AUGUST 18, 2015
In “ Thinking Fast and Slow ,” Professor Daniel Kahneman, Nobel Memorial Prize in Economic Sciences recipient in 2002, explores why our mind plays tricks on us. Second, be careful about introducing an anchor when you want to know another person’s opinion. What he discovered is that our “intuition” is not what we thought it was.
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